Highland highlight
Growing Inland Empire community
Highland sits in the heart of the Inland Empire, a region spanning San Bernardino and Riverside counties that has nearly tripled in population since 1990.
The Inland Empire is the third-largest metropolitan area in California, spanning from Victorville in the north to the Orange County border in the south. San Bernardino County, where Highland is located, experienced significant growth as the region developed from a mix of agriculture and military installations into one of Southern California's fastest-growing communities. Highland's position in the county's northwestern corner places it at the crossroads of that expansion.
Highland itself incorporated as a city in 1987, reflecting the region's post-1980s development pattern when suburban communities formed across inland Southern California. The city's growth has been consistent with the broader Inland Empire trajectory as families sought more affordable housing while maintaining reasonable access to employment centers in Los Angeles and Orange counties.
A household making that move to the Inland Empire is often at a stage of life when income stability matters most: mortgages are recent, children are young, and the decisions made now about financial protection span decades. Term coverage sized to those real circumstances is what families plan with, and the cost matters enough to compare across carriers.